Natalie Raymond, MFA, CDMP
Creative strategist | One woman marketing department | Events maven | Community builder | Poet
About me:
I am a versatile, internationally published & award nominated writer with an extensive background in marketing, copywriting, events, project management, content creation & strategy, social media, & branding. I bring years of experience coupled with the varied background required to be able to creatively tackle any task. A true autodidact I can learn & implement new strategies & tools easily.
Key competencies:
Copywriting • Brand voice • Digital marketing strategy • Creative solutions • Email marketing • Team building & leadership • Content strategy • B2C & B2B sales • Podcast production • Branded events • Social media marketing • SEO strategy • Basic HTML & CSS • Marketo • Adobe • Stripo • RSS.com • Wordpress • Squarespace • Mailchimp • Thought Industries • Microsoft Office • Google Suite • Skyworld • Asana • Shopify
Education:
B.A. - Writing
Eugene Lang College, The New School for Liberal Arts
M.F.A. - Writing
California Institute of the Arts
C.D.M.P. (Certified Data Management Professional)
DAMA International
Selected work experience:
Senior Marketing Manager & Podcast Producer
DATAVERSITY, 2020-2025
Direct, develop & execute a multi-channel digital marketing strategy for four lines of business, including an online education platform with $1.5 million in annual revenue. Lead teams of freelancers & staff in developing & executing a cohesive digital marketing & content strategy to build brand awareness for customers from a multitude of backgrounds. Develop & design email marketing content for a mailing list of more than 80,000, including creating all graphic assets & writing impactful copy. Executive produce a weekly podcast including; scheduling & managing guests, creating marketing content for each episode, editing episodes in Adobe Audition, creating podcast opening & closing music, as well as commercials for each episode. Lead the total redesign of an online education platform including creating a wire-frame, hiring developers, implementing feedback, overseeing & managing the execution of the project, creating graphic assets as needed, writing copy for the entire project, & managing the development team. Managing on-site marketing activities while present at in-person events including exhibit space, designing & purchasing merchandise for giveaways, organizing interactive activities during exhibit hours, & overseeing staff during the exhibits. Layout & design print products. Manage & maintain a social media presence for multiple platforms, manage freelancers to maintain presence, create additional content for social as needed. Lead Diversity, Equity, & Inclusion projects. Lead company culture & team building initiatives as requested.
Personal & Production Assistant
Jen Kleiner, Intuitive Artists, Reframe Pictures, 2019-2020
Manage & create content for three distinct brands: Jen Kleiner, private life coach; Intuitive Artists, creative coaching practice; & Reframe Pictures, an indie production company. Develop & execute content strategy for social media & email marketing. Maintain three websites using Squarespace & WIX. Maintain & write ongoing newsletter using Mailchimp. Setup & host webinars via Zoom. Perform personal support tasks as needed including; calendar management, scheduling & maintaining appointments, managing budgets, tax preparation, & legal research. Assist with film/video production as needed including: pre-production coordination, on-set coordination, facilities management, continuity, budgeting, equipment rental, & other on-set tasks as assigned.
Coordinator, Social Media & Digital Marketing / Office Operations
Mannassi IT Solutions, 2017-2018
Direct a complete company rebrand. Design, create, & execute digital marketing strategy, increasing social engagement by 50%. Redesign, build, copywrite, & edit a brand new company website. Create executable sales goals for online content. Team up with the sales department to work on a cross-company sales strategy. Create marketing materials for online outlets as well as trade shows, direct mailings, & email marketing campaigns. Also: Quickbooks accounting, filing, office management, & facilities management.
Reach out for a complete copy of my resume.